"Clean beauty is what clean beauty does"

Brand Story

 Handpicked by Mahisha Dellinger,  Founder  of the ethnic hair care brand, Curls  and reality TV star of Mind Your Business on the OWN network,  Greta is an Indie Artistan and bath & body junkie, Greta, has respected clean beauty, before it was a thing.  With  beauty recipes handed down from her Native American great grandmother, Greta, started  creating  her own products at home.

  "I began crafting  beauty products  as a way to avoid harmful chemicals in store bought brands.  As it turned out, a friend of the family visited the house after I  had made up a jar of product. I once heard  that  if life gives you  lemons to make lemonade... I decided to make my Southern Sweet Lemonade body scrub instead.   Thus, my friend   encouraged me to go into business,"  She explains. 

There is not only a story behind Greta's brand, but  each product has a story of its own, by  giving a nod to various products sourced from around the world.

  "In the beginning, My passion for building my brand was huge, I was determined to add to the beauty recipes, left by my great grandmother.  I was like a mad scientist sometimes waking up in the middle of the night with recipes floating around in my head, the kitchen was my lab.  I kept experimenting and trying new formulations, while coming up with new and inventive names and combinations of ingredients.   I craved a luxe line that had no harmful chemicals added, and I certainly was not going to test on animals!  So, I became leaping Bunny and PETA certified and cruelty free.  In time, a luxe product line was born.  A New Jersey, native,  she later relocated to Atlanta Georgia, where she  started developing her brand.  Soon, her neighbors started knocking on her door, some ordering by the gallon.  Later,  highly anticipated follow ups started to emerge, and quickly Greta's products became known as the clean beauty experience.'

What began in  Greta's kitchen,  is now available online and in two health food Stores. And two salons. Greta was one of the recipients for the black girls making millions Academy, and today she is on the cusp of elevating her brand and taking it to the next level.